BUTTER-C
Mother & baby
Baby wash & shampoo OEM/ODM manufacturing
Baby Wash & Shampoo · Baby Top-to-Toe Wash · OEM/ODM
A baby's skin is thin, its protective barrier is not yet fully developed, and babies often open their eyes or cry during bath time — so a baby wash & shampoo has to be considerably milder than an adult product. Parents look at three things: does it sting the eyes, does it dry the skin, and is the ingredient list easy to understand. Technically, that means choosing mild cleansers, a pH close to skin, a very light scent or none at all, and a preservative system that meets the specific conditions for products used on children under 3. The safety dossier must also include an assessment specific to this age group. Butter-C offers full-service OEM/ODM manufacturing, from formula to a labeled finished product with its cosmetic product notification.
Formula base
A mild cleansing system, skin-near pH, a short ingredient list
Baby wash & shampoo uses a blend of several mild surfactants to reduce irritation, along with thickeners that do not rely on high salt levels.
Cleansers
Glucosides (coco, decyl), amphoacetates, betaines, glutamates — moderate lather, low eye sting.
Thickening and conditioning
PEG-120 methyl glucose dioleate, glycerin and a light polyquaternium so baby's hair is easy to comb.
Gentle extracts
Chamomile, calendula, oat, aloe vera — moderate levels, with safety documentation.
Preservation
Sodium benzoate, potassium sorbate, glyceryl caprylate — meeting the conditions for children under 3.
Key technical points
Four things that determine baby wash & shampoo quality
Low eye sting
A blend of amphoteric and non-ionic cleansers at near-neutral pH; evaluated on samples before a "low eye sting" claim is made.
Doesn't dry the skin
A moderate total surfactant level, with glycerin and emollients.
Preservation suited to the age group
Some preservatives are restricted or not permitted for children under 3; the preservative system is challenge-tested on the final formula.
A very light scent
Fragrance-free or a low level of a children's fragrance; fragrance allergens are declared on the label above the threshold.
Three formulation directions
Three common baby wash & shampoo lines
2-in-1 wash & shampoo
One bottle from head to toe; a popular line because it is convenient for parents.
Vietnamese herbal
Traditional bathing leaves such as green tea, Vietnamese balm and betel leaf, as standardized extracts.
Dry, sensitive skin
Fragrance-free, with added oat and plant oils, slightly acidic pH; a short ingredient list.
Packaging designed alongside the formula
One-handed pump bottles, refill pouches; shatterproof bottles with closures that are hard for children to open.
Parameters we monitor
What our R&D lab measures on every sample
Below are the parameters Butter-C monitors during formula development and scale-up to production. Specific limits are agreed with you on the approved sample and then written into the product's in-house specification.
- pH
- Measured on the solution and after aging.
- Viscosity
- Across temperatures, so the pump dispenses evenly.
- Foaming
- Foam height and stability measured against a reference sample.
- Microbiology
- Tested at a GLP / ISO 17025-accredited laboratory, using the criteria for children's products.
- Preservative performance
- Preservative efficacy (challenge) test on the final formula.
- Heavy metals
- Tested on the finished product for products intended for children.
- Color and odor
- Stable after aging; no fading under light.
- Packaging compatibility
- Monitoring pumps, leakage and bottle deformation.
Claims
Writing claims within the cosmetic scope
Children's products call for cautious wording; avoid absolute promises and phrases like "chemical-free". Butter-C reviews the wording on labels and marketing materials while preparing the cosmetic product notification.
Gently cleanses baby's skin and hair
Instead of: antibacterial for babies.
Low eye sting
Claim only after evaluation on the formula; instead of: 100% tear-free.
Moisturizes, doesn't dry the skin
Instead of: treats dry skin, treats infant eczema.
Chamomile extract helps soothe skin
Instead of: treats prickly heat, treats itchy rashes.
SLS-free, paraben-free
State only what the formula actually contains; do not use "chemical-free".
Directions and warnings
Avoid contact with eyes; if contact occurs, rinse with water; keep out of reach of children.
Manufacturing specifications
Current capabilities
- Texture
- Clear gel, milky wash, ready-made foam (foamer bottle).
- Packaging format
- Pump bottles, flip-cap bottles, foamer bottles, refill pouches. Volume agreed when selecting packaging.
- Minimum order quantity
- Agreed per order and per scent.
- Testing
- Performed at a GLP / ISO 17025-accredited laboratory; a certificate of analysis is delivered with each batch.
- Documentation
- Product Information File (PIF) with a safety assessment for children and the cosmetic product notification dossier prepared by Butter-C.
- Packaging
- Label design, printing and packing run in parallel with formula development.
Suggested product concept
2-in-1 chamomile and oat baby wash & shampoo
A product concept to help you visualize the possibilities — not a ready-made product for sale. The actual formula is developed to match your brand's positioning and price range.
Glucosides and betaine
Mild cleansing, moderate lather, low eye sting.
Chamomile and oat
Soothe the skin and provide light moisture.
SLS-free, very light scent
A short ingredient list that is easy for parents to read.
400 ml pump bottle
One-handed use while holding the baby.
Customization options
What you can specify
The same product type can serve very different customers depending on the brand. Tell us your requirements in the areas below, and our team of pharmacists will develop a matching formula.
Age group
Newborns, under 3, older children.
Format
2-in-1 wash & shampoo, separate body wash, separate shampoo, ready-made foam.
Botanicals
Chamomile, calendula, oat, green tea, Vietnamese balm, betel leaf.
Scent
Fragrance-free or a light children's fragrance.
Positioning
SLS-free, paraben-free, vegan — stated only for what the formula actually contains.
Packaging
Pump bottles, foamer bottles, refill pouches, newborn gift sets.
Further reading
Related topics
Body wash manufacturing
The technical foundation of body cleansing products.
2-in-1 shampoo & body wash manufacturing
The 2-in-1 wash system for adults.
Cosmetic PIF dossiers
Safety assessment specific to products for children (in Vietnamese).
Cosmetic labeling rules
Mandatory content and warnings on the label (in Vietnamese).
How we work
From idea to finished batch
Eight steps and three milestones signed off by both sides: approved sample, notification number, finished batch. Step-by-step details (in Vietnamese) →
Get started
Tell us about the product you plan to launch
Send us your product direction and expected volume. Our team will get back to you during business hours (Vietnam time, GMT+7).
Head office: Huu Le village, Dai Thanh commune, Hanoi · Factory: Thanh Oai Industrial Cluster, Binh Minh commune, Hanoi, Vietnam
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