BUTTER-C
Oral care
Sensitive toothpaste OEM/ODM manufacturing
Sensitive Toothpaste · Toothpaste for Sensitive Teeth · OEM/ODM
The sharp twinge from iced water, ice cream or sour foods leads many people to seek out a dedicated toothpaste and stay loyal to it for a long time. Toothpaste for sensitive teeth differs from regular toothpaste in two ways: it contains actives that help reduce sensitivity with regular daily use, and the base must be gentle — low abrasivity, mild foaming agents and a mint flavor that is not harsh. Each active has its own mechanism, limits and labeling requirements, so the choice of active shapes both the formula and the dossier. Butter-C offers full-service OEM/ODM manufacturing, from formula to labeled finished goods with a cosmetic product notification dossier.
Formula base
A gentle paste base with actives for sensitive teeth
Sensitive toothpaste uses a familiar toothpaste base, adjusted to be gentler, with one or two actives for sensitive teeth.
Actives for sensitive teeth
Potassium nitrate, strontium chloride, hydroxyapatite, arginine with calcium carbonate — each works differently and is chosen to fit the positioning.
Fluoride
Sodium fluoride or stannous fluoride, with total fluorine within permitted limits and the mandatory warning.
Low abrasivity
Low-abrasion silica to avoid further wear on already sensitive tooth surfaces.
Gentle base
Mild foaming agents or SLS-free, mild mint flavor, sorbitol and glycerin as humectants.
Key technical points
Four factors that define sensitive toothpaste quality
Actives compatible with the base
Strontium and stannous ions readily precipitate with phosphates and carbonates; stannous fluoride needs a low-water base. Compatible systems are chosen from the start.
Assay on every batch
Fluoride and the main active are assayed in the finished product, at release and after aging.
Low abrasivity, gentle feel
Abrasivity of the abrasive is assessed; SLS and harsh flavors are kept to a minimum.
Compliant labeling
Fluoride warning; for strontium chloride, also state "Contains strontium chloride" and "Frequent use by children is not advisable".
Three formulation directions
Three common sensitive toothpaste lines
Potassium nitrate and fluoride
The most common line, for daily use; mild mint flavor.
Stannous fluoride
One active for both cavity protection and sensitive teeth; needs a low-water base.
Fluoride-free with hydroxyapatite
For those who prefer to avoid fluoride; a story built on a mineral similar to tooth enamel.
Packaging must be planned with the formula
Multi-layer moisture-barrier tubes for stannous fluoride lines; cartons with mandatory warnings clearly printed.
Parameters we monitor
What our R&D lab measures on every sample
Below are the parameters Butter-C tracks during formula development and scale-up to production. Specific limits are agreed with you on the approved sample and then written into the product's in-house specification.
- Fluoride content
- Total and available fluoride, at release and after aging.
- Active content
- Potassium nitrate, strontium or stannous, depending on the formula.
- Abrasivity
- Based on the abrasive supplier's data sheet; assessed for the notification.
- pH, viscosity
- Measured on a diluted slurry and on the paste.
- Microbiology
- Tested at a GLP / ISO 17025-accredited laboratory.
- Stability
- No separation, discoloration or hardening of the paste after aging.
- Packaging compatibility
- Monitoring of tubes and caps for swelling or delamination of the inner layer.
Claims
Keeping claims within cosmetic scope
Tooth sensitivity is something users feel clearly, so promises easily go beyond cosmetic scope. Butter-C reviews the wording on labels and marketing materials while preparing the cosmetic product notification.
Helps reduce sensitivity of sensitive teeth with regular daily use
Instead of: treats tooth sensitivity, cures sensitive teeth, instant relief from sensitivity.
Helps prevent cavities (with fluoride)
Instead of: cures cavities, repairs damaged enamel.
Gentle cleaning, low abrasivity
Describes the product base.
Gum care
Instead of: treats receding gums, treats gingivitis.
Mandatory warnings
Fluoride warning for children aged 6 and under; strontium lines carry the additional warning required by regulation.
Directions for use
Brush twice daily; if sensitivity persists, consult a dentist.
Manufacturing specifications
Current capabilities
- Texture
- White paste, clear gel.
- Format
- Multi-layer plastic tubes, aluminum tubes. Fill weight agreed when selecting packaging.
- Minimum order quantity
- Agreed per order.
- Testing
- Performed at a GLP / ISO 17025-accredited laboratory, including fluoride assay; a certificate of analysis is delivered with every batch.
- Documentation
- Product Information File (PIF) and cosmetic product notification dossier prepared by Butter-C.
- Packaging
- Label design, printing and packing run in parallel with formula development.
Suggested product concept
Potassium nitrate and fluoride toothpaste for sensitive teeth
A product concept to help you visualize the possibilities — not a ready-made product for sale. The actual formula is developed around your brand positioning and price range.
Potassium nitrate
Helps reduce sensitivity with regular daily use.
Sodium fluoride
Helps prevent cavities, within permitted limits.
Low-abrasion silica, SLS-free
Gentle on sensitive teeth.
100 g tube
Mild mint flavor, carton with clearly printed warnings.
Customization options
What you can specify
The same product type can target very different customers depending on the brand. Tell us your requirements in the areas below, and our team of pharmacists will develop a matching formula.
Active
Potassium nitrate, strontium chloride, stannous fluoride, hydroxyapatite, arginine.
Fluoride
With or without fluoride.
Flavor
Mild mint, strong mint, green tea.
Texture
White paste or clear gel.
Additional positioning
Gentle whitening, gum care, SLS-free.
Packaging
Plastic tubes, aluminum tubes, a duo set with mouthwash.
Further reading
Related topics
Toothpaste manufacturing
The general technical basis of toothpaste.
Alcohol-free mouthwash manufacturing
A gentle companion product for sensitive teeth.
An oral care routine
Everyday tooth care habits (in Vietnamese).
Cosmetic labeling rules
Mandatory warnings for fluoride and strontium (in Vietnamese).
How we work
From idea to finished batch
Eight steps and three milestones signed off by both sides: approved sample, notification number, finished batch. Step-by-step details (in Vietnamese) →
Get started
Tell us about the product you plan to launch
Send us your product direction and expected volume. Our team will get back to you during business hours (Vietnam time, GMT+7).
Head office: Huu Le village, Dai Thanh commune, Hanoi · Factory: Thanh Oai Industrial Cluster, Binh Minh commune, Hanoi, Vietnam
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