BUTTER-C
Oral care
Kids toothpaste OEM/ODM manufacturing
Kids Toothpaste · Children's Toothpaste · OEM/ODM
Kids toothpaste is a product parents choose very carefully: children need to like the flavor to brush every day, while parents want peace of mind about the ingredients and the amount of fluoride. Young children often swallow some toothpaste while brushing, so dosage, fluoride content and label directions are central to both the formula and the dossier. Regulations require every fluoride toothpaste to carry clear directions for children aged 6 and under: use a pea-sized amount, with adult supervision. Then there are children's specific needs: mild fruit flavors instead of strong mint, low abrasivity for baby tooth enamel, and gentle foaming agents. Butter-C offers full-service OEM/ODM manufacturing, from formula development to a labeled finished product with its cosmetic product notification.
Formula base
A mild paste base, age-appropriate fluoride and kid-friendly flavors
Kids toothpaste uses a standard toothpaste base, with flavor, abrasivity, foaming agents and fluoride content adjusted for children.
Fluoride or fluoride-free
Fluoride toothpaste with a level chosen for the target age group, within permitted limits; or a fluoride-free line using xylitol and hydroxyapatite for young children who cannot yet spit.
Mild abrasives
Low-abrasion silica, suited to baby tooth enamel.
Gentle foaming agents
Mild or SLS-free foaming agents with little foam, so children stay comfortable.
Flavor and color
Strawberry, orange, grape, apple, milk flavors; colorants permitted for oral care products; non-cariogenic sweeteners.
Key technical points
Four things that determine kids toothpaste quality
Appropriate fluoride level
The level is chosen for the age group you target, with total fluorine within permitted limits; assayed in every batch.
A flavor kids like without being too sweet
Light fruit flavors with no burning sensation; pleasant enough for children to brush but not encouraging them to eat the toothpaste.
Label and directions for parents
The mandatory fluoride warning, a pea-sized amount, adult supervision — presented clearly and legibly on the carton and tube.
Child-safe packaging
Small tubes, attached flip caps, fun illustrations; cap size designed to prevent swallowing.
Three formulation directions
Three common kids toothpaste lines
For young children who cannot yet spit
Fluoride-free or very low fluoride depending on your direction, mild milk or fruit flavor, low foam.
For children aged 3–6
Low fluoride, fruit flavor, colored clear gel; pea-sized amount directions.
For children over 6
Fluoride at or near adult levels, mild mint or fruit flavor, a transition toward family toothpaste.
Packaging designed alongside the formula
Small flip-cap tubes, stand-up tubes; cartons clearly stating the age range and directions for parents.
Parameters we monitor
What our R&D lab measures on every sample
Below are the parameters Butter-C monitors during formula development and scale-up to production. Specific limits are agreed with you on the approved sample and then written into the product's in-house specification.
- Fluoride content
- Assay of total and available fluoride in the finished product, at manufacture and after aging.
- Abrasivity
- Low-abrasion abrasives per the supplier's data sheet; evaluated when claimed.
- pH, viscosity
- Measured on a diluted slurry and on the paste.
- Color and flavor
- Stable after aging tests; colorants from the list permitted for oral care products.
- Microbiology
- Tested at a GLP / ISO 17025-accredited laboratory.
- Heavy metals
- Tested on the finished product for products intended for children.
- Label content
- Checked for the fluoride warning, age range, dosage and supervision directions.
- Packaging compatibility
- Monitoring flip-cap leakage and delamination of the tube's inner layer.
Claims
Writing claims within the cosmetic scope
Children's products call for cautious wording, with no promises the label cannot substantiate. Butter-C reviews the wording on labels and marketing materials while preparing the cosmetic product notification.
Helps prevent cavities in baby teeth (fluoride products)
Instead of: cures tooth decay, restores decayed teeth.
Gently cleans teeth
Instead of: kills oral bacteria.
Fruit flavor kids love
Describes the flavor; does not encourage swallowing the toothpaste.
For ages …
State the age range that matches the fluoride level and directions for use. Instead of: safe to swallow.
Mandatory fluoride warning
"Contains sodium fluoride"; children aged 6 and under should use a pea-sized amount under adult supervision to minimize swallowing.
Fluoride-free
Without fluoride, do not claim cavity prevention; describe cleaning and good oral care habits instead.
Manufacturing specifications
Current capabilities
- Texture
- Colored clear gel, white paste.
- Packaging format
- Small flip-cap tubes, stand-up tubes. Net weight agreed when selecting packaging.
- Minimum order quantity
- Agreed per order and per flavor.
- Testing
- Performed at a GLP / ISO 17025-accredited laboratory, including fluoride assay; a certificate of analysis is delivered with each batch.
- Documentation
- Product Information File (PIF) with a safety assessment for children and the cosmetic product notification dossier prepared by Butter-C.
- Packaging
- Label design, illustrations, printing and packing run in parallel with formula development.
Suggested product concept
Strawberry gel toothpaste for children aged 3–6
A product concept to help you visualize the possibilities — not a ready-made product for sale. The actual formula is developed to match your brand's positioning and price range.
Low fluoride
Suited to ages 3–6, within permitted limits, assayed in every batch.
Clear strawberry gel
Light pink color, mild strawberry flavor, no burning sensation, SLS-free.
Xylitol
Adds a light sweetness and a story parents are familiar with.
50 g flip-cap tube
Attached cap, carton clearly printed with pea-sized amount directions.
Customization options
What you can specify
The same product type can serve very different customers depending on the brand. Tell us your requirements in the areas below, and our team of pharmacists will develop a matching formula.
Target age group
Young children who cannot yet spit, ages 3–6, over 6.
Fluoride
With fluoride (level by age group) or fluoride-free.
Flavor
Strawberry, orange, grape, apple, milk, mild mint.
Texture and color
Colored clear gel or white paste.
Hero ingredients
Xylitol, hydroxyapatite, calcium, fruit extracts.
Packaging
Illustrations, characters, stand-up tubes, bundled with a toothbrush.
Further reading
Related topics
Toothpaste manufacturing
The common technical foundation of every toothpaste line.
Oral care routine
Oral care habits for the whole family (in Vietnamese).
Cosmetic labeling rules
The mandatory fluoride warning for children (in Vietnamese).
Cosmetic PIF dossiers
Safety assessment for products intended for children (in Vietnamese).
How we work
From idea to finished batch
Eight steps and three milestones signed off by both sides: approved sample, notification number, finished batch. Step-by-step details (in Vietnamese) →
Get started
Tell us about the product you plan to launch
Send us your product direction and expected volume. Our team will get back to you during business hours (Vietnam time, GMT+7).
Head office: Huu Le village, Dai Thanh commune, Hanoi · Factory: Thanh Oai Industrial Cluster, Binh Minh commune, Hanoi, Vietnam
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