Pregnant woman sitting on a bed, holding a bottle of body cream and applying it to her belly

Mother & baby

Maternity stretch mark cream OEM/ODM manufacturing

Stretch Mark Cream · Maternity Body Cream · OEM/ODM

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During pregnancy, the skin on the belly, thighs and breasts stretches quickly over a few months and tends to become dry, itchy and prone to stretch marks. A stretch mark cream is used every day for many months, so two things matter most: it must be pleasant to apply (fast-absorbing, non-greasy and lightly scented, since expectant mothers are sensitive to smells), and its ingredients must be chosen with care for pregnancy. Within cosmetic scope, the product moisturizes and helps skin stay soft and supple as it stretches; the wording must be honest and must not promise to erase stretch marks. Butter-C offers turnkey OEM/ODM manufacturing, from the formula to labeled finished goods and the notification dossier.

Formula base

A cream rich in butters, oils and humectants

Stretch mark creams are usually oil-in-water emulsions rich in plant butters, enough to moisturize for a long time while still absorbing when applied over large areas.

Butters and oils

Cocoa butter, shea butter, rosehip oil, jojoba oil, squalane to soften and moisturize.

Humectants

Glycerin, hyaluronate, panthenol to hold water in stretching skin.

Featured actives

Centella extract, hydrolyzed collagen for an elasticity story.

Emulsifiers and preservation

Olive-derived emulsifier system, gentle preservation; fragrance-free or very lightly scented.

Key technical points

Four factors that decide stretch mark cream quality

Ingredients chosen with care for pregnancy

No retinol or other vitamin A derivatives, no high-dose salicylic acid, limited essential oils; the safety assessment takes pregnant women as users into account.

Very light scent

Expectant mothers are sensitive to smells; fragrance-free or very lightly scented is preferred, without a heavy cocoa butter odor.

Absorbs yet still moisturizes

High butter and oil levels can feel greasy, so ratios are balanced and light emollients chosen for belly and thigh application that does not transfer to clothing.

Easy daily use

Pump bottle with enough product for one to two months; directions to apply evenly every day.

Three formulation directions

Three common stretch mark product lines

Butter-rich cream

Cocoa butter, shea butter, centella; the core product, used from the early months.

Light lotion

A thinner texture for hot weather, absorbs quickly.

Body oil

Rosehip, jojoba, almond oil; see our maternity belly oil page.

Packaging designed with the formula

Pump bottles, large tubes; cream-and-oil sets for gifting.

Parameters we monitor

What our R&D lab measures on every sample

These are the parameters Butter-C monitors during formula development and scale-up to production. Specific limits are agreed with you on the approved sample and then written into the product's in-house specification.

pH
Measured right after manufacture and after aging.
Viscosity
Tracked across temperatures; cocoa butter tends to thicken the cream in the cold.
Emulsion stability
Centrifuge and freeze–thaw cycling; no oil separation, no butter crystallization.
Microbiology
Tested at a GLP / ISO 17025-accredited laboratory.
Preservative efficacy
Preservative efficacy (challenge) test on the final formula.
Peroxide value
Rancidity of rosehip oil and plant oils is monitored.
Packaging compatibility
Pumps and tubes checked after aging.

Claims

Writing claims within cosmetic scope

Stretch mark creams are especially prone to overstated advertising. Butter-C reviews the wording on labels and marketing materials while preparing the notification dossier.

Moisturizes and helps skin stay soft and supple as it stretches

Instead of: prevents stretch marks 100%.

Helps reduce the appearance of stretch marks with regular use

Instead of: erases stretch marks, treats stretch marks, permanently fades old stretch marks.

Helps soothe the feeling of dry, tight skin

Instead of: treats pregnancy belly itch.

Ingredients selected for pregnancy

List specifically which ingredients are excluded. Instead of: completely safe for pregnant women.

Directions for use

Apply evenly to belly, thighs and breasts daily; avoid the nipple area while breastfeeding.

Warnings

For external use only; patch test on a small area of skin before use.

Manufacturing specifications

Current capabilities

Texture
Rich cream, light lotion.
Pack formats
Pump bottles, tubes, jars. Fill size agreed when packaging is selected.
Minimum order quantity
Agreed per order.
Testing
Performed at a GLP / ISO 17025-accredited laboratory; certificate of analysis delivered with every batch.
Documentation
Product Information File (PIF) and notification dossier prepared by Butter-C.
Packaging
Label design, printing and packing run in parallel with formula development.

Suggested product concept

Stretch mark cream with centella, cocoa butter and rosehip oil

A product concept to help you picture the possibilities, not a ready-made product for sale. The actual formula is developed around your brand's positioning and price range.

Centella extract

An elasticity and soothing story.

Cocoa butter and shea butter

Long-lasting moisture, softens stretching skin.

Rosehip oil

Softening, with a precious-oil story.

Fragrance-free, 150 ml bottle

Pump dispenser, enough for daily use for about one month.

Customization options

What you can specify

Within the same product type, each brand targets a different customer group. Tell us your requirements in the areas below, and our team of pharmacists will develop a matching formula.

Texture

Rich cream, light lotion, or a cream-and-oil set.

Featured ingredients

Centella, cocoa butter, rosehip oil, hydrolyzed collagen, tamanu oil.

Scent

Fragrance-free or very lightly scented.

Stage of use

During pregnancy, postpartum, or both.

Positioning

Vegan, paraben-free, mineral oil-free; stated only as the actual ingredients allow.

Packaging

Pump bottles, tubes, jars, maternity gift sets.

Further reading

Related topics

Body firming cream OEM/ODM manufacturing

An elasticity cream for the body in general.

Body lotion OEM/ODM manufacturing

The technical basis of full-body moisturizing.

The cosmetic PIF

Safety assessment that takes the target users into account (in Vietnamese).

Cosmetic labeling rules

How to write claims and warnings on the label (in Vietnamese).

How we work

From idea to finished batch

Eight steps and three milestones signed off by both sides: approved sample, notification number, finished batch. Step-by-step details (in Vietnamese) →

Get started

Tell us about the product you plan to launch

Send us your product direction and expected volume. Our team will get back to you during business hours (Vietnam time, GMT+7).

Công ty cổ phần Dược mỹ phẩm Butter-C · Business registration no. 0108681386 (Hanoi Department of Planning and Investment, 03/04/2019)
Head office: Huu Le village, Dai Thanh commune, Hanoi · Factory: Thanh Oai Industrial Cluster, Binh Minh commune, Hanoi, Vietnam
Hotline +84 987 964 764 · [email protected] · Privacy policy
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