BUTTER-C
Men's grooming
Men's face wash OEM/ODM manufacturing
Men's Face Wash · Men's Facial Cleanser · OEM/ODM
Men tend to have oilier skin and larger pores and spend more time outdoors — yet they want skin care that is fast and done in a single step. A men's face wash is therefore expected to visibly remove excess oil, produce a rich foam and leave a cool, clean feel after rinsing. The challenge: cleansing too strongly leaves skin tight and dry and triggers rebound oiliness, while cleansing too gently makes users feel it is "not clean enough". A good formula balances the two with amino acid-based cleansers, oil-absorbing ingredients such as clay and bamboo charcoal, and a moderate level of cooling agent. Butter-C offers full-service OEM/ODM manufacturing, from formula to labeled finished goods with a cosmetic product notification dossier.
Formula base
A rich-foaming cleansing system that balances clean and non-drying
Men's face wash usually comes as a clear gel or foaming cream, using amino acid-based cleansers combined with amphoterics.
Cleansers
Glycinates, sarcosinates, betaines — rich foam that removes oil without a tight, dry feel.
Oil absorption
Kaolin, activated bamboo charcoal — absorb excess oil and support a deep-cleansing story.
Actives
BHA at the level permitted for rinse-off products, niacinamide, zinc PCA — support oil control.
Sensory feel
Low-dose menthol for cooling; woody, herbal and citrus scents.
Key technical points
Four factors that define men's face wash quality
Clean without tightness
Mild cleansers are blended with glycerin and panthenol to avoid triggering rebound oiliness.
Rich foam, fast rinse
Men are used to plenty of foam; it must be dense and rinse off quickly.
Moderate cooling
Too much menthol stings the eyes when washing; the level is fixed on the sample.
Even powder dispersion
Bamboo charcoal and clay must disperse evenly, without settling or clogging the tube.
Three formulation directions
Three common men's face wash lines
Bamboo charcoal oil control
Black gel or gray cream with bamboo charcoal and clay; a deep-cleansing story.
BHA for oily skin and pores
Clear gel with BHA and niacinamide; helps keep pores clear.
Gentle post-shave formula
Menthol-free, with added panthenol and centella; suitable for daily use on sensitive skin.
Packaging must be planned with the formula
Flip-top tubes, foamer bottles; dark packaging with minimalist design.
Parameters we monitor
What our R&D lab measures on every sample
Below are the parameters Butter-C tracks during formula development and scale-up to production. Specific limits are agreed with you on the approved sample and then written into the product's in-house specification.
- pH
- Measured on a diluted solution and after aging.
- Viscosity
- Across temperatures, so the product dispenses evenly from the tube.
- Foam
- Foam height and stability measured.
- BHA content
- For BHA lines, within the level permitted for rinse-off products.
- Stability
- No powder settling or separation after freeze–thaw cycling.
- Microbiology
- Tested at a GLP / ISO 17025-accredited laboratory.
- Packaging compatibility
- Monitoring of tubes and flip-top caps after aging.
Claims
Keeping claims within cosmetic scope
Men's face washes are often advertised in connection with acne. Butter-C reviews the wording on labels and marketing materials while preparing the cosmetic product notification.
Removes excess oil and dirt
Instead of: kills acne-causing bacteria.
Helps pores look clearer and more refined
Instead of: permanently shrinks pores.
Helps control oiliness
Instead of: treats acne, treats blackheads.
Refreshing cooling feel
Describes the sensation during use.
BHA lines
Include an avoid-eye-contact warning; recommend daytime sun protection.
Directions for use
Lather with water, massage gently, rinse thoroughly; avoid the eye area.
Manufacturing specifications
Current capabilities
- Texture
- Clear gel, tinted gel, foaming cream.
- Format
- Flip-top tubes, foamer bottles. Fill weight agreed when selecting packaging.
- Minimum order quantity
- Agreed per order.
- Testing
- Performed at a GLP / ISO 17025-accredited laboratory; a certificate of analysis is delivered with every batch.
- Documentation
- Product Information File (PIF) and cosmetic product notification dossier prepared by Butter-C.
- Packaging
- Label design, printing and packing run in parallel with formula development.
Suggested product concept
Bamboo charcoal and BHA gel face wash for men
A product concept to help you visualize the possibilities — not a ready-made product for sale. The actual formula is developed around your brand positioning and price range.
Bamboo charcoal and kaolin
Absorb excess oil, with a deep-cleansing story.
BHA and niacinamide
Support oil control and clear-looking pores.
Rich-foaming glycinates
Clean without a tight, dry feel.
100 g black tube
Light cooling, woody scent.
Customization options
What you can specify
The same product type can target very different customers depending on the brand. Tell us your requirements in the areas below, and our team of pharmacists will develop a matching formula.
Skin type
Oily, combination, sensitive post-shave skin.
Hero ingredient
Bamboo charcoal, clay, BHA, green tea, houttuynia, centella.
Cooling level
No cooling, light cooling, icy cooling.
Scent
Woody, herbal, citrus, fragrance-free.
Texture
Gel, foaming cream, ready-made foam.
Packaging
Tubes, foamer bottles, gift sets with a moisturizer.
Further reading
Related topics
Facial cleanser manufacturing
The general technical basis of facial cleansers.
Gel cleanser manufacturing
A clear gel format for oily skin.
Types of foaming agents
Choosing cleansers for each skin type (in Vietnamese).
Caring for acne-prone skin
How to stay within cosmetic scope for oily, blemish-prone skin (in Vietnamese).
How we work
From idea to finished batch
Eight steps and three milestones signed off by both sides: approved sample, notification number, finished batch. Step-by-step details (in Vietnamese) →
Get started
Tell us about the product you plan to launch
Send us your product direction and expected volume. Our team will get back to you during business hours (Vietnam time, GMT+7).
Head office: Huu Le village, Dai Thanh commune, Hanoi · Factory: Thanh Oai Industrial Cluster, Binh Minh commune, Hanoi, Vietnam
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